Sell Gia Diamonds Landing
SELL YOUR GIA CERTIFIED DIAMONDS WITHOUT THE AUCTION FEES OR CONSIGNMENT DELAYS
Auction houses charge up to 28% in seller fees on a sale that isn't even guaranteed. Consignment locks your GIA diamond away for months at a commission that can reach 50%. White Pine makes a direct offer based on your stone's GIA grade and current market demand — within 24 hours, with no fees and same-day payment. There is no ceiling on the value of stone we are able to buy. That is the straightforward alternative.
HOW TO SELL
OBTAIN YOUR ESTIMATE
Submit details of the items you are looking to sell. We will contact you with the estimate.
SEND OR MAKE AN APPOINTMENT
We provide a free, fully insured shipping label — or visit us in New York City or Birmingham, UK. Specialist courier collection is available for higher-value stones.
GET YOUR OFFER
Our experts will perform a comprehensive valuation and contact you with the offer.
RECEIVE PAYMENT
Accept and get a check the same day, or settlement by wire transfer. No hidden costs. Decline and we return your items free.
SELLING A LARGER OR HIGHER-VALUE GIA DIAMOND
Stones above a certain value are handled personally rather than going through the standard queue. A large certified diamond, a fancy color, or a stone in the top grades is reviewed directly by Bill Norton, our VP of Diamond Operations — and you deal with the same person from your first message to the final offer.
LARGE AND HIGH-GRADE STONES
Three carats and above, and stones in the upper colour and clarity grades, are priced on rarity and current demand rather than off a standard discount sheet. These are the diamonds where offers vary most between buyers, and where having somewhere to place the stone makes the biggest difference to what you are paid.
FANCY COLORS AND RARE GRADES
GIA coloured diamond reports do not behave like the D-to-Z scale, and the market for each colour family is thin and specific. A generalist prices a fancy conservatively because they have no reliable route to sell it. We value these on their own merits, along with old cuts and unusual shapes.
HANDLED DISCREETLY
Your stone is never listed publicly, shown around, or circulated to third-party bidders, and your name is not attached to it. If you would like a written confidentiality agreement in place before you send or discuss anything, just ask and we will provide one.
SECURE COLLECTION AND PAYMENT
For stones above the standard insured label limit we arrange Brinks or equivalent specialist collection at our cost, from your home, your bank, or your safe deposit box. Payment is by wire on the day you accept, at any value, with no cap on what we can settle in one transaction.
SPEAK TO BILL NORTON DIRECTLY
+1 (646) 758 0281bnorton@whitepinediamonds.com
VP of Diamond Operations · Monday to Friday, 09:00 to 17:30 EST
TELL US ABOUT YOUR ITEMS
WHAT WE BUY
GIA DIAMONDS & JEWELRY
We purchase all loose GIA certified diamonds, including fancy colors or GIA stones set in jewelry, including broken or chipped stones. Our experts value and make offers on engagement rings, bracelets, necklaces, pendants, earrings, and chains.
WHAT WE DON'T BUY
We only purchase natural diamonds. We do not purchase lab-grown diamonds or rough, uncut diamonds. If you're unsure whether your item qualifies, fill out the form above or call us and we'll be happy to advise.
THE ADVANTAGES OF SELLING TO SPECIALIZED GIA BUYERS
FAIR PRICING
We use industry-standard pricing criteria, study the latest market trends, and draw from our considerable expertise to generate an offer. We're always transparent about our pricing, so you can be confident you're receiving a competitive price.
SECURE TRANSACTIONS
We only use trusted shipping and logistics companies like FedEx, Royal Mail and Brinks, and secure payment methods to ensure your transaction is safe throughout. We also strictly adhere to our privacy policies to safeguard your data. In-person appointments are available in New York City or Birmingham, UK.
EASY PROCESS
From sending in your items to getting an estimate to getting paid, we'll help you through every step. You'll receive full instructions on how to package your diamonds for shipping, and our expert customer support team is always on hand.
WHY SELL GIA DIAMONDS ONLINE?
Selling your GIA diamonds online can be a quick and easy way to earn the best return on your investment. Online selling has clear advantages over local buyers and pawnbrokers.
WIDER NETWORK
Local buyers are constrained by geography and limited resale networks. Online GIA buyers aren't held back by these limitations and can offer more competitive and accurate valuations as a result.
TRANSPARENT PRICING
Online buyers typically offer detailed cost breakdowns, making it simple to compare offers. Industry-standard pricing guidelines and market research ensure sellers receive fair value for their stones.
SAFE & CONVENIENT
Insured and tracked shipping, secure payment methods, and rigorous privacy policies protect you throughout. The entire process can be completed from the comfort of your home, on your own timetable.
WHAT OUR HEAD BUYER WANTS YOU TO KNOW ABOUT SELLING A GIA DIAMOND
VP of Diamond Operations · GIA Diamond Grading Graduate · White Pine Diamonds since 2011
TWO DIAMONDS WITH IDENTICAL REPORTS ARE NOT ALWAYS WORTH THE SAME
This surprises people who assume the grade settles it. Two stones can both read 1.51ct G VS2 Excellent and still trade a long way apart. What separates them sits in the detail: table and depth percentages, how the proportions actually perform in the hand, whether the stone faces up bright or reads slightly milky, where the inclusions fall, and how well the shape suits current demand. The report narrows the range considerably — it doesn't produce the number on its own.
FLUORESCENCE IS NOT THE PENALTY IT ONCE WAS
Sellers often apologise for fluorescence before I've even seen the report. In the higher colours it can still affect price, and strong fluorescence occasionally produces a hazy appearance that we do have to account for. But the blanket discount that the trade applied for years has softened, and in the lower colour grades a faint or medium reading frequently makes no practical difference at all. Don't assume it has ruined the stone — on many diamonds it simply isn't the issue people expect.
CHECK THE INSCRIPTION BEFORE YOU SEND
Most modern GIA stones carry the report number laser-inscribed on the girdle. It is worth confirming that the number on the paperwork matches the stone, particularly where a diamond has been reset or has passed through several hands. If the report has been lost entirely, don't worry — GIA's own report lookup will retrieve it from the inscription, and we can grade the stone ourselves regardless. It just saves a step if the two are known to match before anything ships.
AN OLDER GIA REPORT IS STILL A GIA REPORT
People with a report from fifteen or twenty years ago often expect us to discount it. We don't. GIA has been consistent enough over that period that an older report remains a reliable description of the stone. What can have changed is the diamond itself — years of wear can leave a chipped girdle or an abraded corner that the original grading never recorded. That is what we check on arrival, and it is condition rather than the age of the paper that moves the offer.
PRICE SHEETS ARE A REFERENCE, NOT AN OFFER
Sellers who have done their homework sometimes arrive with a list price and expect that figure. Those sheets are a reference point the trade uses to talk about relative value, and almost nothing actually changes hands at the headline number — goods trade at a discount to it, and how deep that discount runs varies by size, shape, colour, and how liquid that particular combination is at the time. Coming in with a range in mind is sensible. Coming in with the sheet price as the target usually isn't.