JEWELRY DESIGNERS FIND GREAT VALUE IN RECYCLED DIAMONDS & PARTNERING WITH SUPPLIERS LIKE WHITE PINE
Jewelry designers have a lot to manage when developing their brand — whether they're new to the industry or a seasoned veteran. Creating compelling designs and building customer engagement demand their full attention. For designers who aren't generational in the traditionally family-run diamond and jewelry industry, finding vendors willing to work with you from the start can be a real challenge.
New York City jewelry designer Lauren Goodmay experienced exactly that when she began building her brand, Good May Come, which launched in February and is available online and at Studio Mega in Soho. "If you're not a generational jeweler, I think it's hard to get places to take you seriously, especially when you're starting off." She was delighted to find White Pine Wholesale as one of her first vendors. "I was looking for a supplier that could provide me with ethically sourced natural diamonds. You can't get more sustainable than recycled natural diamonds."
PARTNERING FOR SUCCESS
Established in 2010 and based in New York City, White Pine buys previously owned natural diamond stock, re-cuts it to modern specifications, and distributes tightly calibrated assortments (VG+ makes, GIA standard grading) to jewelry designers and custom jewelers across North America.
ON-DEMAND INVENTORY
White Pine provides on-demand delivery for popular sizes, colors, and clarities. Same-day pickup is available at the New York office, with guaranteed next-day delivery and no minimum order. Orders can be placed by millimeter size, number of stones, or carat weight.
SPECIAL ORDERS & CUSTOM CUTS
White Pine handles special orders and can achieve any cut grade — including triple excellent. "If a stone is at a critical weight, we provide options so the jeweler can determine the best economic outcome," says CEO Benjamin Burne. No waste, no unnecessary inventory.
SORTING SERVICES
Designers and custom jewelers use White Pine's sorting services to group recycled diamonds into usable assortments. "We customize assortments at their direction to maximize value," says Burne. "It saves them time and money — every diamond will be used in the job, no waste."
FULL-SERVICE PRODUCTION FOR DESIGNERS
Because White Pine is re-cutting, sorting, and testing thousands of carats of recycled diamonds per year, it can offer a range of first-class production services to designers cost-effectively. Goodmay's jewelry — featuring recycled natural diamonds and 18K gold, retailing from $1,200 to $30,000 — is made in New York City, directly benefiting from this partnership.
IN-HOUSE SERVICES
White Pine offers in-house casting, diamond setting, and CAD — a range of cost- and time-saving services for designers to outsource. "Our team can guide jewelry designers and custom jewelers through the process, from developing the CAD file to casting, setting, and finishing the piece," says Burne.
DESIGNER SUPPORT
Goodmay notes that White Pine looks out for her best interests: "They look for the most cost-effective way of getting the job done. They have great in-house jewelers who work with me to bring my design vision to life." For new designers especially, this kind of hands-on guidance is invaluable.
RECYCLED DIAMONDS: A SUSTAINABLE SOURCE FOR MODERN DESIGNERS
A growing number of jewelry designers are approaching White Pine for recycled diamonds as consumer demand for sustainable products continues to accelerate — particularly among Millennial and Gen Z buyers.
CONSUMER DEMAND
Millennial and Gen Z consumers are increasingly drawn to sustainable products like recycled diamonds — the most sustainable, ethical diamond option available, with the highest value retention as a natural stone. Goodmay describes her customers as "young, urban, professional women who care about how products are made."
INDUSTRY ADOPTION
More designers are using and promoting recycled diamonds as a core part of their brand — including Bario Neal, Catbird, Ashley Zhang, Ecksand, and Monica Rich Kosann. After years of searching for responsibly mined stones, Catbird found a better option in brilliant-cut recycled diamonds.
QUALITY AS GOOD AS NEW
Many designers overlook recycled diamonds assuming inferior quality — but the majority of reclaimed diamonds are re-manufactured to modern cut specifications and are as good as new. White Pine re-cuts and re-polishes each stone to modern quality standards before it reaches a jeweler's bench.
PARTNER WITH WHITE PINE FOR YOUR DIAMOND SUPPLY
Whether recycled diamonds are central to your brand identity or not, partnering with a supplier like White Pine gives you reliable access to sustainably sourced natural diamond inventory — verified, certified, and available in the most in-demand sizes, colors, and clarities with on-demand delivery. A range of cost-saving production services helps designers save time, lower overhead, and increase profits.
