Ben is White Pine's CEO and founder. His background includes a number of vice-president roles including Marketing VP at Michael Werdiger Inc, a diamond and jewelry manufacturing firm. Ultimately, he became Chief Operating Officer of Eloquence Corp., which specializes in distributing jewelry products containing diamonds that are less than a 1/5 carat to retailers in the US. In 2010 Ben became fascinated with recycled diamonds and founded White Pine focusing in the recycling of second hand diamonds from consumers and the trade. The company quickly grew to become one of the largest recyclers of diamonds in the world. Today he is a respected recycled diamond industry expert and commentator.