White Pine’s Management Team and Board

Management Team:

  • Ben Burne: CEO
  • Andrew Brown: President & CFO
  • Tom Pozsgay: Head of Fine Watch Division
  • Louise Lieblich: Head of Diamonds & Jewelry
  • Mark Salinaro: Head of Client Services
  • Ella Morgan: Head of Marketing
  • Brian O’Connell: Head of IT


  • Ben Burne
  • David Schiff: (Partner, Perella Weinberg Partners)
  • Mark McGreenery: (Partner, Perella Weinberg Partners)



Ben graduated from Oxford University, UK, in 1993 with a BA Hons in Earth Sciences (Geology), and has a family background in the diamond trade. He has worked for more than 18 years in the diamond industry, and has considerable experience and understanding of the market.

Ben did a number of jobs straight out of university related to diamonds, including several months in Botswana prospecting for diamonds. Back in London, he spent three years at Ernst & Young qualifying as a chartered accountant before moving to New York to return to the diamond trade, joining Michael Werdiger Inc., a diamond and jewelry manufacturing firm. As a vice-president, he worked in a number of roles including Marketing and the diamond department. Latterly, he became chief operating officer of Eloquence Corp., which specializes in distributing jewelry products containing diamonds that are less than a 1/5 carat to retailers in the US.


ANDREW BROWN: President and CFO

Andrew graduated from UCE Birmingham, UK with a B.A. (Hons) in Accounting in 1994 and went on to gain an MBA in Finance & Accounting from NYU Stern and a MS in Real Estate Development at NYU.

He has worked in a wide variety of financial roles, including M&A at Activision Inc., corporate finance at HSBC Investment Bank and equity research at Morgan Stanley. Latterly, he worked in private equity at MMC Capital, and went on to launch his own real estate development company based in New York.

At White Pine, Andrew is responsible for WPDiamonds.com, the consumer buying division, the e-commerce division, certified diamond sales, financial operations, strategic initiatives and other day-to-day management duties.


TOM POZSGAY: Head of Fine Watch Division

Having joined in 2014, Tom is responsible for the pricing, acquisition and servicing of fine watches. Previously, Tom enjoyed a 27 year career with Tourneau in several roles, but primarily as National Pre-owned Watch Sales Director and then as Vice President Pre-owned division.


LOUISE LIEBLICH: Head of Diamonds & Jewelry

Louise graduated from Purchase College with a B.A. and also attended Sotheby’s Institute of Art. Her studies related to the auction business, and the identification and dating of antiques, jewelry and other areas of sale.

A founding employee and a 20 year diamond industry veteran, Louise manages the diamond and jewelry buying team and the inventory processing team (handling the re-cutting and certification of diamonds, repair of jewelry and their preparation for sale).


MARK SALINARO: Head of Client Services

Mark graduated from Furman University with a B.A. in Business Administration and went on to be a professional poker player, making the final table at The World Series of Poker. Having joined WPDiamonds in 2013, Mark has managed the consumer buying team for the last two years and has purchased approximately $20mm of diamonds, jewelry and watches form consumers.


ELLA MORGAN: Head of Marketing

Ella graduated from the University of Exeter with a BA in Modern Languages in 2012 and joined the WP Diamonds team in 2014. Starting her career in digital marketing in London, she focused on high growth startups before moving to New York in 2013.

She is responsible for all aspects of marketing, including SEO, PR, website development, PPC campaigns, affiliate programs, social media, email campaigns and the marketing strategy for our e-commerce channel, Gemma by WP Diamonds. Most recently, Ella managed the launch of wpdiamonds.hk and the opening of our Hong Kong office.



Graduated from Swarthmore College with a B.A. in History and Computer Science and went on to work in the field of database design in the education, translation and autism fields.

Having joined the company in 2015, Brian is the product owner for WP Diamonds’ proprietary, customized inventory control, sales, financial and customer relations management systems based on salesforce.com.